Ali Zafar - The Churchill Fellowship

Fellow's Profile

Ali Zafar

Inclusive Financial Literacy: Empowering Every Student for a Brighter Future

Fellowship

Themes
Focus

Investigating how financial literacy can be effectively taught to all young people

Countries
Fellowship year

2025

Supported by
Locality

Yorkshire and The Humber

Biography

I am the Founder of LifeSmart, a financial literacy social enterprise helping young people, especially those from underserved backgrounds, build practical money skills for life.

In the UK, 90% of students leave school without any formal financial education, contributing to widespread issues with debt, insecurity and financial exclusion. I'll explore how Singapore and Vietnam embed financial literacy across schools, governments and fintech to create national impact. The goal is to bring back practical insights to inform UK policy and build more engaging, scalable tools for the next generation.

Before founding LifeSmart, I worked in wealth management at Barclays Private Bank and completed all three levels of the Chartered Financial Analyst (CFA) exams. As a first-generation immigrant who grew up on free school meals, I've seen first-hand how money knowledge can shape life chances. That experience drives my mission to make financial literacy more engaging, inclusive and empowering for all.

Activity

editorial

Redefining financial literacy and shaping policy

We spoke to Ali Zafar about how his Fellowship is shaping new approaches to financial education in the UK. After already founding LifeSmart, Ali used his Fellowship to explore why financial literacy remains low, learning from systems in Singapore, Vietnam, and Bali. His research has led to a new framework for understanding how financial capability develops, and has already informed updates to his work and contributions to UK policy discussions. Ali is now finalising his report and developing resources to share his findings across government, charities, and the private sector.

By Ali Zafar, 23 April 2026

Disclaimer

All Reports are copyright © the author. The moral right of the author has been asserted. The views and opinions expressed by any Fellow are those of the Fellow and not of the Churchill Fellowship or its partners, which have no responsibility or liability for any part of them.

Activity

editorial

Redefining financial literacy and shaping policy

We spoke to Ali Zafar about how his Fellowship is shaping new approaches to financial education in the UK. After already founding LifeSmart, Ali used his Fellowship to explore why financial literacy remains low, learning from systems in Singapore, Vietnam, and Bali. His research has led to a new framework for understanding how financial capability develops, and has already informed updates to his work and contributions to UK policy discussions. Ali is now finalising his report and developing resources to share his findings across government, charities, and the private sector.

By Ali Zafar, 23 April 2026

Disclaimer

All Reports are copyright © the author. The moral right of the author has been asserted. The views and opinions expressed by any Fellow are those of the Fellow and not of the Churchill Fellowship or its partners, which have no responsibility or liability for any part of them.

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