Alistair Kirkbride

Fellow’s Profile

Alistair Kirkbride

Fellow’s Profile

Alistair Kirkbride

Decarbonising the whole visitor journey for rural destinations

Fellowship

Themes

Focus

Decarbonising the whole visitor journey for rural destinations

Countries

Fellowship year

2023

Locality

North West

Biography

I am a freelance researcher and consultant in visitor and resident travel and transport in rural areas. My Fellowship looks at how to decarbonise the whole home-to-within destination visitor journey, focussing on the role of traffic restraint.

Leisure travel represents a significant proportion of the carbon footprint of both rural visitor destinations and of individuals, but falls between the cracks of policy and responsibilities. We know that many visitors are willing to change how they travel, but opportunities to do so are fragmented, expensive or non-existent. My Fellowship studies visitor destinations in which integrated, low carbon travel is a positive part of the visitor experience. I will look particularly at roles of traffic restraint plus integration with approach travel in whole-journey decarbonisation. This will provide both compelling visions & cases for visitor destination & approach transport systems to inform and influence key decision makers and influencers nationally and locally.

Essentially, it will help people understand both how things could be and the co-benefits, and so build appetites for low carbon visitor destinations.

Acknowledgements

No.

Disclaimer

All Reports are copyright © the author. The moral right of the author has been asserted. The views and opinions expressed by any Fellow are those of the Fellow and not of the Churchill Fellowship or its partners, which have no responsibility or liability for any part of them.

Acknowledgements

No.

Disclaimer

All Reports are copyright © the author. The moral right of the author has been asserted. The views and opinions expressed by any Fellow are those of the Fellow and not of the Churchill Fellowship or its partners, which have no responsibility or liability for any part of them.

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