February 2026 Fellows' update: Ele George
Ele George (CF 2025) was featured in Gloucestershire Property Forum’s Inspiring Women in Property series.
By Ele George, 25 February 2026
Fellow's Profile
Ele George
Fellow's Profile
Ele George
Industrialised constructions' role in growing ‘custom build’ as delivery model
Fellowship
- Themes
- Focus
-
Exploring how industrialised construction can unlock community-led, custom build housing in the UK
- Countries
- Fellowship year
-
2025
- Supported by
- Locality
-
West Midlands
Biography
I am a sustainability engineer and Founder of Elevate, working at the intersection of construction innovation and equitable housing. My Fellowship draws on 20 years' professional experience and the personal revelation of building our family's sustainable custom-build home. This demonstrated how resident-led design delivers better quality and lower carbon outcomes.
This research addresses a striking disparity: while Sweden and Germany deliver nearly half their new homes through custom-build models that harmonise factory efficiency with genuine choice, the UK achieves less than 1 in 10. I'll investigate the policy frameworks, supply chain and platform-based manufactured systems enabling this success abroad, with particular focus on replicable community engagement models. This mission seeks practical transformation. I'll create a visual toolkit to help policymakers, builders and residents rethink what's possible. With the UK's housing crisis at a tipping point, we urgently need models that are both scalable and human-centred.
Activity
Disclaimer
All Reports are copyright © the author. The moral right of the author has been asserted. The views and opinions expressed by any Fellow are those of the Fellow and not of the Churchill Fellowship or its partners, which have no responsibility or liability for any part of them.
Activity
February 2026 Fellows' update: Ele George
Ele George (CF 2025) was featured in Gloucestershire Property Forum’s Inspiring Women in Property series.
By Ele George, 25 February 2026
Disclaimer
All Reports are copyright © the author. The moral right of the author has been asserted. The views and opinions expressed by any Fellow are those of the Fellow and not of the Churchill Fellowship or its partners, which have no responsibility or liability for any part of them.
